Designing Brand Identity: An Essential Guide for the Whole Branding Team

Praise for previous editions of Designing Brand Identity:

"An inspiring and powerful toolkit."

—The Marketer

"Alina Wheeler provides a practical structure for the brand building process."

—Al Ries, coauthor, Positioning

"Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies."

—Marty Neumeier, author, The Brand Gap

"A valued reference book for all members of the branding team."

—Communication Arts

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