The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
Author Biography: Al Ries is perhaps the world's best-known marketing strategist. He is the coauthor of such international bestsellers as The 22 Immutable Laws of Branding and Positioning: The Battle for Your Mind and the author of Focus: The Future of Your Company Depends on It. His daughter Laura Ries is a graduate of Northwestern University and a partner in their marketing strategy firm, Ries & Ries in Roswell, Georgia. She is the coauthor of The 22 Immutable Laws of Branding. Together they speak and consult with major companies around the globe.
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Book details & editions
| ISBN | 0887306667 |
| Publisher | N/A |
| Publication date | N/A |
| Language | EN-US |
| Pages | 143 pages |
| Reading Options | PDF · EPUB · Mobi |