Begin With WE: 10 Principles for Building and Sustaining a Culture of Excellence

USA Today Bestseller

Wall Street Journal Bestseller

Amazon #1 Bestseller

—LOVED BY READERS IN MORE THAN 15 COUNTRIES—

Have you lost the desire for impact and chase for fulfillment WE all brought to the workplace at one point? Are you ready to be the leader you never had?

In Begin With WE, Kyle McDowell draws on three decades inside Fortune 10 organizations—where he led tens of thousands of employees and multi-billion-dollar operations around the globe.

From the outside in, it appeared McDowell had it all figured out. But the only thing that matched his career trajectory was the apathy that overwhelmed him. He began to loathe the environments he was responsible for creating. Tired of the dysfunction and toxicity, McDowell was in search of a better way to lead. He realized:

Culture doesn’t break because people don’t know or disagree with the values. It breaks because leaders fail to define—and consistently model—the behaviors needed to deliver them.

Walk into almost any organization and you’ll see values like integrity, teamwork, accountability displayed proudly on the wall. But watch closely: standards shift, accountability is inconsistent, and leaders tolerate behaviors that directly contradict what they claim to value. Over time, people stop believing the words. They start watching the behavior. And culture becomes whatever leadership allows.

At the heart of the book are The 10 WEs—a set of clear, observable behaviors that turn abstract values into daily actions:

WE 1: WE do the right thing. Always.
WE 2: WE lead by example.
WE 3: WE say what WE’re going to do. Then WE do it.
WE 4: WE take action.
WE 5: WE own our mistakes.
WE 6: WE pick each other up.
WE 7: WE measure ourselves by outcomes, not activity.
WE 8: WE challenge each other. Diplomatically.
WE 9: WE embrace challenge.
WE 10:WE obsess over details.

These aren’t slogans. These are observable standards that set the bar for all, from the CEO to the newest intern.

Through practical examples and hard-learned lessons from the trenches, McDowell shows how to create alignment, build trust, and establish a Culture of Excellence where expectations are clear—and performance follows.

It’s time to Begin With WE.

Join the WE movement!