The Making of American Girl

Explore the early days of the iconic American Girl brand, from developing key characters to opening the first store!

Go behind-the-scenes of the creation of one of America's most iconic brands, American Girl. From founder Pleasant Rowland's original business plan scribbled on a yellow legal pad to the culmination of her dream to add a store and a magazine, readers will discover never before seen art, letters, product designs, and so much more.

Includes material from the archives of American Girl - some of which have never before been seen by the public!

Packaged in a beautiful, sprawling coffee table book, get ready to immerse yourself in the history of Pleasant Company and American Girl.

Finding high-quality digital editions shouldn't be a challenge. With instant access to our curated library, you can start your journey with Aftermath immediately. Whether on your phone, tablet, or e-reader, the story of Raleigh's life is presented in a format designed for modern readers.

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