Emotional Capital for the Triple Win: 50 Innovative Ways to Lead the Consumption Revolution

A groundbreaking guide for the next generation of business leaders, founders, and innovators, this book unveils 50 innovative strategies to revolutionize consumer behavior to achieve the triple for people, the planet and universal prosperity.

How can we transform impulsive buying into meaningful action-taking, empowering people to navigate the consequences of economic growth? Essential reading for business leaders dedicated to making a significant difference, this book is a blueprint for a brighter, more sustainable world.

Elena V. Amber is a founder, researcher and award-winning author whose work sits at the intersection of leadership, psychology and neuroscience, aiming to promote sustainable consumption and business practices.